Winter tires – they change you.
They change your attitude about the weather. While you’ll still check the forecast, every single day, you’ll no longer stress if the words “5-10cm” flash across the screen.
They change your comfort zone. Suddenly, a 4-hour road trip through winding roads is no longer off-limits; you’ll navigate the terrain, slowly, safely, knowing each tire’s traction with the road is improved.
They change your work habits. You can make it into the office in all types of inclement winter weather. You can get the kids to school, too. When you’re not worried about how you’ll get there, your productivity improves.
However, one thing never changes. It’s the reason you purchased winter tires in the first place. It’s the people they protect; the ones that matter to you most.
I’ve never thought so much about winter tires. I mean, I’ve always had them; for as long as I can remember, we’ve considered them necessary to safely navigate winter road conditions. However, partnering with Michelin Canada over the past few months has allowed me to gain a deeper appreciation and understanding for exactly why they’re so important.
For every Canadian. For every car. (more…)Keep Reading