A few weeks ago, I was invited to attend an exclusive preview of Dove Canada’s new creative campaign. Always a fan of Dove’s realistic, empowering – and even therapeutic – approach to beauty and beauty advertising, I was excited to be learn about their latest media outreach, sure to be dynamic, informative… revolutionary.
Dove did not disappoint.
A campaign centered around the manipulation of beauty images and how they can affect the way women feel, we were presented with a variety of seemingly harmless photos. For example, take the photo on the right. A model poses for the camera, and even though the picture is upside down, our eyes register an aesthetically-pleasing woman. But what we don’t see is the work of tiny manipulative elves - changing the photo in subtle ways so that our perception of beauty is altered. Want to see what the model looks like right side up?
It’s time to turn your perception upside down. (more…)