A few of y’all know that in a previous life, I was a Customer Satisfaction Specialist for a world-renowned Fortune 100 Company.
What does this mean, exactly? Well, for the particular company that I worked for, our “customers” were actually employees; hence, we were measuring their satisfaction with the internal services we had in place, such as employee benefits, pension, payroll, accounts payable, etc.
Are you yawning yet? Sorry, stay with me.
So, I helped develop surveys and statistical benchmarks, and was responsible for deploying, collecting and interpreting data. Then, I helped develop training plans to increase satisfaction wherever our scores were low. Finally, I trained those employees and re-surveyed their “customers”, to ensure our training efforts made an impact on the overall satisfaction score.
And then I became a blogger. Natural career path, right?
Okay, so I took the roundabout way of completely reinventing myself. However, the reason that I tortured you with the details of my corporate past was to underscore one point:
I know what good customer service is.
I know what it takes to delight your audience, whether it be customers at a fast food joint, clients of a law firm, parents of a school child, or even a passenger on public transit. Because when it comes down to it, the one thing that sets a business apart – in terms of service – is the ability to consistently, positively and creatively surprise its customers. Oooh – that calls for a bolded statement:
The Service-Oriented Business: consistently, positively and creatively surprises customers.
Of course, without a real-life example, this would just be another training session in a stuffy boardroom. Ta-da! I just happen to have a recent experience I can draw from. Now pay attention food and entertainment brands, because this is how it’s done.
A little backgrounder info. Months ago, I fell into conversation with Milestones on Twitter (@MilestonesCA), letting them know that my husband and I met for the very first time at a Milestones – in fact, it was a blind date!
Er – 2006 is a typo – our first date was actually in 2005. Which my husband totally caught, and totally made me miserable over. He now has a free pass to forget a birthday or anniversary. Not that he ever will; but according to him, it’s the principle of the matter. You’ll see below I redeemed myself with the date… but the damage was done. Men. (more…)