Lena, a Work-At-Home-Mom (WAHM) of two feisty little boys, is a writer, social media enthusiast and authentic shopaholic. In fact, if it’s on sale – she’s already bought it.
Before starting a family, Lena worked in a professional capacity as a Corporate Trainer and Employee Satisfaction Specialist for a Fortune 100 company. Alas, as much as she loved her career, she also yearned to explore her creative side. Lena started her blog, Listen to Lena, as a way of communicating the best parenting finds to friends and family, but as she continued to post, it was not long before an old passion was reignited – writing. And so her site evolved to focus on her love of creative writing and includes product reviews and features, humorous takes on parenthood and her famous random rants.
Armed with a loyal readership (MRP score 52,000) and enviable reader engagement, she has built a niche brand that speaks to moms, fashionistas, beauty junkies and foodies alike. From her hilarious take on changing one’s hairstyle to her intimate retelling of her son’s birth injury, Lena knows how to connect with her audience.
(Says Lena: “That’s me and my pal Oprah. No big deal.”)
In June 2013, Lena joined Chatelaine as their Social Strategist. She has been hard at work putting together a talented group of blog ambassadors; an idea she conceptualized and presented to Rogers Media.
For additional information, please contact Lena Almeida – lena(at)listentolena[dot]com.
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