About Lena

Lena, a Work-At-Home-Mom (WAHM) of two feisty little boys, is a writer, social media strategist and authentic shopaholic. In fact, if it’s on sale – she’s already bought it.

Before starting a family, Lena worked in a professional capacity as a Corporate Trainer and Employee Satisfaction Specialist for a Fortune 100 company. Alas, as much as she loved her career, she also yearned to explore her creative side. Lena started her blog, Listen to Lena, as a way of communicating the best parenting finds to friends and family, but as she continued to post, it was not long before an old passion was reignited – writing.

And so her site evolved to focus on her love of creative writing and includes product features, humorous takes on parenthood and her famous random rants.

Armed with a loyal readership (MRP score 52,000) and enviable reader engagement, she has built a niche brand that speaks to moms, fashionistas, beauty junkies and foodies alike. From her hilarious take on appearing on live television without makeup to her intimate moments of gratitude, Lena knows how to connect with her audience.

Since 2010, Listen to Lena has been the most trafficked personal blog in Toronto. 

(Says Lena: “That’s me and my pal Oprah. No big deal.”)

Lena manages blogger outreach campaigns for Walmart Canada, Fisher-Price Canada and Hamilton Beach Canada, and has successfully hosted over 200 Twitter Parties for clients such as Maple Leaf Foods, Home Depot, Proctor and Gamble, Kraft Canada and Disney Parks Canada, to name a few.

For additional information, contact Lena Almeida – lena(at)listentolena[dot]com. Featured On: