How Winter Tires Change You


Winter tires – they change you.

They change your attitude about the weather. While you’ll still check the forecast, every single day, you’ll no longer stress if the words “5-10cm” flash across the screen.

They change your comfort zone. Suddenly, a 4-hour road trip through winding roads is no longer off-limits; you’ll navigate the terrain, slowly, safely, knowing each tire’s traction with the road is improved.

They change your work habits. You can make it into the office in all types of inclement winter weather. You can get the kids to school, too. When you’re not worried about how you’ll get there, your productivity improves.

However, one thing never changes. It’s the reason you purchased winter tires in the first place. It’s the people they protect; the ones that matter to you most.
_DSC1491 (2)I’ve never thought so much about winter tires. I mean, I’ve always had them; for as long as I can remember, we’ve considered them necessary to safely navigate winter road conditions. However, partnering with Michelin Canada over the past few months has allowed me to gain a deeper appreciation and understanding for exactly why they’re so important.

For every Canadian. For every car. 

Now, I know winter is long, but in about a month’s time, we’ll have survived another season. In fact, we can *almost* feel that spring weather coming in! So I’m going to send out one final reminder to my readers, my friends – it’s still a great time to purchase winter tires, if you haven’t already done so. Why?

1. Price. I’m keenly aware that the cost of winter tires prevents many Canadians from purchasing a set. Well, now’s a good time to take advantage of remaining winter tire stock at select dealers. I’m not saying it’s your best option, because you may not find the tires you’re looking for. But I’d much rather you buy your second choice at a discount than none at all.

2. Preparedness. If price isn’t a problem and you’re looking to be prepared for next winter, it’s also the perfect time to purchase a set of tires. This way, you’ll be able to have them installed late in the 2017 fall season vs. waiting for (or scrambling after) the first snowfall.

3. Peace of Mind. Just in case you missed my previous posts and you’re wondering why I’m so passionate about the subject, Carl Nadeau, Michelin Driving Expert, says it best:

“While all-season tires are meant to keep you safe in occasional, transitional weather conditions, you need winter tires to safely ride through our Canadian winters. The unique tread compounds of winter tires allow them to remain more flexible in colder temperatures, providing better traction than all-season tires. All-season tires are less flexible and less effective when the temperature drops consistently below freezing, and especially when precipitation is added to the mix.”

This season, Michelin Latitude X-Ice Xi2 tires helped to keep my family safe.
_DSC1476 (2)The tires feature a wide tread contact patch which generates acceleration and braking power (essential on snow and ice), as well as cornering traction for outstanding winter manoeuvering. The special Flex-Ice compound is formulated to maintain its flexibility under the most extreme cold weather conditions, including snow, slush, ice, and wet and dry pavement.

Take a moment to check out the Michelin X-Ice Xi3 and Michelin Latitude X-Ice Xi2 tires. Visit www.michelinwintercenter.com for winter driving tips. And if you have any questions, don’t ever hesitate to reach out – I’m a bona fide winter tire enthusiast!

Thank you, Michelin Canada, for helping me to #EmbracetheRoad and educate my readers about winter road safety.

This post is sponsored by Michelin Canada as part of the #EmbracetheRoad campaign. The opinions on this blog, as always, are my own.