Lena Loves… Cheap Chic CLOSED

When I was in university, I found myself drawn to cheap chic because it was what I could afford at the time. After all, who wants to spend more that $16.99 on a clubbing top? Thanks to Sirens, I never had to!

Then, when I graduated into the working world, I had spend too much time in Urban Behaviour-esque stores to really appreciate the finer threads in life. So I continued to supplement my mostly Jacob wardrobe with fun and flimsy numbers from the under $30 racks.

Finally, mercifully, after too many loose hems and broken zippers, I began to snub the clubwear retailers in favour of my new best friends: BCBG Max Azria, Joseph, Aritzia and Marciano. Of course, my new found adoration also came with a price tag – although I was at the top of my fashion game, my savings account totaled a big fat ZERO.

Now, fashionistas would argue that I was still ahead of the curve – it’s not like I was in debt, and without the burden of a mortgage and children, I was much better off than those drowning in monthly bills. So theoretically, as long as I wasn’t owing anyone, why shouldn’t I enjoy everything Coach had to offer?

And that’s when it happened. Wham! Sucker punch! To be fair, three things happened in a total of 56 days (yes, I counted.)

First, I got married. Two weeks later, we moved into a brand new home. Three weeks later, I found out I was pregnant. And then, I had to end my relationships with Joseph, Max and the like.

Now I know what you’re thinking – just because you have a child, doesn’t mean you can’t wear nice clothes. I agree. But when you’re living on one salary, and you’d like to keep your house and your kid, you have to make sacrifices. And that’s when it came full circle – I was once again on the cheap chic bandwagon, only this time, I looked for quality over quantity.

Specifically, I discovered that EVERY store has promotional cycles, and if you wait just long enough, you’re sure to score a deal. I also realized that mainstream stores continue to improve their quality while reducing their prices, and can whip out designer-type clothing for a quarter of the cost. And I made a promise – I would NEVER pay full price if I could humanly avoid it.

And for the last year, I’ve fulfilled my promise! Ryder is always decked out in upscale kidswear – consistently at 30-60% off retail price. And when I can’t find a bargain, I load up at Old Navy, a veritable cornucopia of cheap chic. As for me, I still love my wardrobe – but now it’s purchased from mass market retailers during friends and family events, seasonal clearance and other timely sales. Of course, I still faithfully carry Coach; but today, I’m more likely to purchase an outlet piece than sign over $500 for an in-season number.

So I guess you can say I’ve fully embraced cheap chic. I suppose everyone makes concessions as they mature – whether it be the frequency of your partying, the car you drive, or the clothes in your closet. And somehow, I think Max Azria is doing just fine without my business :)

For this week’s contest, I’d love to give away a $50 Gift Card to the ambassador of cheap chic – Winners! To enter, simply leave a comment telling me how you stay frugal but fabulous. I’ll draw for a winner next Friday. Good luck everybody!

44 Responses to “Lena Loves… Cheap Chic CLOSED”

  1. MMA Junkie
    November 8, 2009 at 1:16 am #

    I would be living in poverty if it wasn't for you my dear.What would I do without you?

  2. Jamie
    November 8, 2009 at 2:13 am #

    Great post! I try to buy quality clothes if I know I'm likely to get a few years wear out of them…and add trendy but cheap accessories so the outfit looks current.

  3. Nicki
    November 8, 2009 at 2:50 am #

    I live for stores like Winners!! And I LOVE consignment stores for shopping for my little one . . . they grow out of stuff so fast that it is usually still practically brand new when it makes its way to one of these stores . . . And for me, I love Value Village . . . I work in a daycare and it is next to impossible to keep clothes looking perfect for very long, so second hand is the way to go!

  4. The Professional Bridesmaid
    November 8, 2009 at 2:51 am #

    I usually only splurge a few key items per season (e.g. blazer, pair of boots). Everything else is Forever 21 or Winners!

  5. Halifax
    November 8, 2009 at 3:01 am #

    I pick the best time (like when stores have sales) or the best store (like Winners) to shop, clipping coupons along the way :-)

  6. Josie
    November 8, 2009 at 3:47 am #

    Friends and Family events are the best…that, and generous friends and family at birthdays, Christmas'…especially for the kids!!! :-D I too will never pay full price for anything, it will all go on sale eventually…and when it does, I'm the first one there to get the size I need! :-D

  7. NT
    November 8, 2009 at 6:47 am #

    I faithfully check in to a great blog called Listen to Lena to catch the good sales!

  8. fasmi1
    November 8, 2009 at 7:22 am #

    I've been a Winners-holic for a little over 10 years now. It's the " searching through the racks" and finding something incredible with an awesome price tag that gives me the thrill. The store itself is practically a treasure hunt.Besides the typical/major seasonal sales event – I try to keep track with info deal sites and of course, your blog :)!Other than that – I've officially turned into my mother by saving through flyer searching & coupon clipping.. which is a great thing :).

  9. Margheret
    November 8, 2009 at 1:38 pm #

    Taking advantage of all the deals to be found on the net- especially the great deals you blog about and purchasing items when stores have their promotions i.e friends and family events.

  10. Nancy G
    November 8, 2009 at 1:41 pm #

    Warehouse sales, discount coupons available online, instore promotions are just some of the ways that I save on purchases.

  11. ELIZABETH
    November 8, 2009 at 1:59 pm #

    Does it count if your hubby has to drive you 45 minutes to the value villagethat has all the chic clothes with the tags still on?! ;-)

  12. Shauna
    November 8, 2009 at 3:06 pm #

    I stay frugal by shopping at Reitmans. They carry clothes that actually fit my body, and always have nice styles.

  13. Lotus
    November 8, 2009 at 3:17 pm #

    I never pay full price on anything- I love finding great items at amazing prices! To stay frugal, I check your blog and go to warehouse sales, friends & family events:)

  14. JSW Wedding Photography
    November 8, 2009 at 3:50 pm #

    I stay frugal by buying 3 or 4 reasonably priced pieces that can carry me through a long season, and supplementing the rest of my wardrobe with fabulous value village and goodwill finds. It takes a bit more time to dig, but it's definitely worth it!

  15. jessalyn
    November 8, 2009 at 4:55 pm #

    for a long time, my secret was to work in retail! cant beat employee discounts. but, as i soon learned after about 7 years, you burn out. so now i am thrilled to have found your blog- and i frequent places like marshalls, tj maxx, and i used to love filenes basement before they closed the one in my neck of the woods!thanks for yet another amazing giveaway!! :)

  16. Kiki
    November 8, 2009 at 5:54 pm #

    I try really hard not to pay full price on anything. (unless I am in LOVE with the fit, style and colour and feel like I can’t live without it) Family & friends events are always worth a check out too. Winners and Style Sense are great too.

  17. trish
    November 8, 2009 at 7:49 pm #

    Thanks to your website, I've been able to look here for info on the best sales. Also, I buy all my summer clothes at the end of the summer and all my winter clothes in the spring for the following winter – you save a ton of $$

  18. Diana
    November 8, 2009 at 9:18 pm #

    My secret to finding jewelry is at yard sales.For a buck or two you can pick up vintage pieces, and pair them with a modern wardrobe.It always looks great, and people are always shocked when you tell them where you got these amazing finds.

  19. mervish
    November 8, 2009 at 9:23 pm #

    Love this post as I can relate to it well. I don't pay full price on anything anymore as they are never worth it. So it all comes down to buying clothes for the next season for the kids and buying them a size larger than needed…TCP always have awesome end of season deals. As for myself, I don't spend much to begin with so it isn't too difficult to wait for something I really like at a discounted price.

  20. angie.with.an.i
    November 8, 2009 at 10:43 pm #

    well…thank god i have you around to let me know of all the deals. Besides that, for anything funky and/or with a short "shelf life", i hit H&M and Winners. I still shop at CM, Banana and Zara for all the classic items that I could wear for a few years.

  21. Michelle
    November 9, 2009 at 2:14 am #

    I NEVER buy anything unless it is at least 30% off! I always head right to the sale rack's at Gap, Le Chateau etc. Reading your blog has been a GREAT help! Thanks!

  22. Mona Virk
    November 9, 2009 at 2:40 am #

    i love winners and friends and family events, but once in awhile I will splurge on an one of kind piece.

  23. Joyce
    November 9, 2009 at 5:15 am #

    I love this post! I can absolutely relate!

  24. theglencoegirl
    November 9, 2009 at 12:17 pm #

    i have a great friend how can put together an outfit from nothingso we shop at warehouse sales, clearance racks and tiger boutique!! she makes me looks great for pennies!!

  25. NIrwin
    November 9, 2009 at 1:22 pm #

    Cheap chic? 2 words….Joe Fresh!

  26. Anonymous
    November 9, 2009 at 2:18 pm #

    Love the information you provideTammy Graham

  27. Kailin
    November 9, 2009 at 2:32 pm #

    Two words: DIXIE MALL. I also B-Line it straight to the sale racks….I've trained myself not to look at any regular priced item. I figure they will be on sale in a couple weeks anyway…this is a good test to see whether the item is meant to be hanging in my closet.

  28. Janine
    November 9, 2009 at 2:42 pm #

    I cruise the internet for all the sales and deals. :)

  29. Rubex Cube
    November 9, 2009 at 3:39 pm #

    I never pay full price for anything unless it's an item that I cannot live without or it has caught my eye and made me come back and get it! Love finding deals and then braging about my find hehe

  30. Margaret
    November 9, 2009 at 3:43 pm #

    That's why I read your blog everyday and only shop when its on sale :)

  31. Margaret
    November 9, 2009 at 3:43 pm #

    That's why I read your blog everyday and only shop when its on sale :)

  32. Lindsay
    November 9, 2009 at 3:44 pm #

    Ok Winners is probably one of my top stores to shop at. I am a University student, so my shopping motto is in order for me to pay full price for something, it has to be a "love it, cant live without it" kind of item. If it isnt, i wait for it to go on sale!I thrive on sales…my sister thinks I havea radar for them because I always seem to find great deals, and seh doesnt!

  33. Vanda
    November 9, 2009 at 4:55 pm #

    Well, I do what most of you have mentioned, but there is of course Joe Fresh line, which is really nice and very affordable. When I was in Montreal (for a business trip), I scored many new purchases at amazing store, called Simons. It's the best store, most of my stuff was on sale.They will also delivery FREE to Toronto. Check out their website: http://www.simons.ca and then click on English. Great lines, they have three distinct lines to cater different styles and age groups.

  34. ashi
    November 9, 2009 at 5:22 pm #

    i was falling into the mariciano trap, but i managed to save myself before i did too much damage to my savings :p i try to stick to sales…dynamite, h&m and jacob usually do the job for work clothes

  35. bhav
    November 9, 2009 at 6:27 pm #

    To stay frugal, I walk into expensive stores, try things on, and try to find the same quality at a better price elsewhere.

  36. shannon
    November 9, 2009 at 7:10 pm #

    i try to buy some of the kids' clothes second hand and also share clothes with relatives. When they only wear stuff for a few months, it just makes sense (and cents – lol!)

  37. Debbie W
    November 9, 2009 at 9:13 pm #

    My rules are: Everything must go on sale eventually. I shop for items on my wish list when the stores have their discounts. I avoid impulse buying.mommakoala(at)cogeco(dot)ca

  38. Shawna
    November 9, 2009 at 10:10 pm #

    Second hand stores! That's my trick. I realized that rich and funky people give away their clothes too which means there's probably a lot of great stuff in the second hand shops, and I was right. Now, i stay frugal by listening to Lena!

  39. airwin
    November 10, 2009 at 1:17 am #

    Spend the big bucks where it counts- items that are going to stick with me season after season. The trendy stuff is all about cheap chic!

  40. NancyGill
    November 10, 2009 at 4:54 am #

    I love your blog because I always know when to hit up a big sale (old navy sale this week got 2 jackets for 50% off! love it). I try not to buy anything regular priced since I now have a mortgage to pay! I love Heartland, and always check out the sales racks or wait until I am heading to the states and do some major damage at Ross, Forever 21, and Charlotte Russo!

  41. Sally E.
    November 10, 2009 at 1:31 pm #

    I wait until items go on sale, and then I stock up on essentials. No one will ever notice if you wear a black t-shirt twice!

  42. Paari
    November 10, 2009 at 3:07 pm #

    I agree that you have to make sacrifices when you're a parent but I love to wear nice items and your blog is a lot of help. I ususally shop when there is an end of season sale and look for sales of at least 30-40% off, then I accessorize!

  43. Anita
    November 10, 2009 at 6:11 pm #

    2 words – Sales and Coupons/Discounts. Between the 2, i always try to never buy stuff at regular price. Especially here where things go on sale within a few weeks it seems. Sure, you may sacrifice not being 'up and up' in the fashion world but let's face it, who is these days! I also try to shop at stores off the beaten path – there's some great stores on Queen Street or even in some of the bigger malls that have some great fun stuff that's not too pricey… And the best part of all, you don't have to worry about being caught wearing the exact same top as someone else from H&M, Old Navy, Gap, BR, etc. because everyone's shopping there…

  44. luv2spend$
    November 13, 2009 at 3:57 pm #

    Being frugal does not reguire alot of work, but it does mean being organized and doing your research before you go out shopping. I keep an agenda and mark down any upcoming sales so as not to miss any. I print out coupons/sale invitations or write down coupon codes in my agenda, and always take it with me. Registering on retail web-site provides a head's up on sales and notice of any coupon codes. Check flyers weekly for sales and always remember to diarize them, or you will forget.